Beckham's skeevies inspire the BOYZILLIAN

It's been awhile since pube hair trends have made headlines. In fact since the merkin, I have yet to hear about a hot new diddy to rock below the belt.

Until the muse that is David Beckham appeared half nekked in his newest Georgio Armani ad.

This ad has reportedly sent gay and straight men alike running to salons all over the world requesting the "boyzillian." Yes, it's exactly what you're thinking - they WAX-IT-ALL-OFF.

More commonly known as the "back, crack and sack wax", a salon owner recently told The Guardian that business is booming:

She explains, “A year ago I was doing three men a week. Now I am doing three men a day. I don’t know why it has suddenly become more popular, but when people come in they do mention David Beckham.

Twigs and berries salute! Franks and beans beware. Manscaping has never been more popular.